Okay, let’s talk for a minute. I know. I know. You’re right in the middle of your masterpiece, but you’ve run out of Asparagus Green paint anyway so why not put your brush down and your feet up for a moment and let me fill you in on how to write a blog post. Remember, each article is a step towards financial freedom and more time to work on your masterpiece.
So, let’s learn how to write a blog post. Composing a blog post is similar to painting; you can study the masters (or read articles letting you know how to compose a blog post) for a considerable length of time, yet nothing sets you up for the genuine article like picking up your paint brush and painting your own masterpiece.
You know you have to begin blogging to develop your business, however, you don’t know how. In this post, I’ll demonstrate to you some useful ways to compose a blog entry in five easy steps that people will really wish to read. Okay? Let’s begin.
Step 1: Planning
Before you take a seat in front of your computer and caress the keyboard with your fingers, you have to ensure you have all you need to write. Countless new bloggers neglect to plan their articles, and while you may escape with avoiding the planning stage, doing the groundwork will veritably save you time later on and help you cultivate good blogging habits.
It’s Important to Choose a Topic YOU are interested in
Remember this. If it isn’t fun for you the writer, it’s no fun for the reader either. No matter what you’re into, as a blogger, you should keep this in the back of your mind every time you sit down to write.
Before we move on, make sure you choose a topic that really interests you. Nothing will destroy a blog post more than a lack of sincere interest from the writer. You can usually figure out a writer is bored out of his/her gourd by what they’re writing about. It’s kind of awkward.
Oh yeah, I can hear you now. “But Barb, I have to blog about paper clips.” I know you’re suffering, I truly do. Throughout my writing career, I’ve written a lot of articles about lackluster subjects (such as bathroom facilities in federal parks), but the mark of a pro blogger is the capability to write well on any subject, regardless of how dreary it may be. Blogging is so much simpler, however, if you can gather up at least a little excitement for the subject.
Also, you have to acknowledge that not every post you write is going to inspire you. Some posts will be a grind, but if you’re the editor for your own work, then select subjects you would want to read. The more enthusiastic you are about your subject, the more enthusiastic your readers will be.
Writing an Outline For Your Blog Post
Outstanding blog posts don’t just materialize out of thin air. Even first-rate bloggers require a basic idea to keep them on the right path, hence, the outline.
An outline doesn’t have to be long, or even specific. It’s only a basic guide to ensure you don’t babble on and on about something unrelated to your subject. The intention of the outline is to ensure you know what you are going to cover, the order the different sections will follow, and some basic specifics of what each section will contain.
Outlines keep you on the right path. They prevent you from entertaining badly thought-out figures of speech and keep your attention on the overall format of your post. Whether you write your outline on your laptop, on a sheet of paper, or even scratched onto a restaurant table, do whatever it takes to keep you focused.
One of the huge secrets pro bloggers don’t want you to know is that they don’t really know everything. Truly, sometimes they, myself included, don’t know anything about a subject before they sit in front of the computer to write about it.
This does not mean that all bloggers are disingenuous phonies. Quite the contrary, most bloggers’ innate curiosity is what makes them fantastic at what they do. If you blog to make a living, you have to be happy switching from one topic to the next, even if you don’t have a clue about it. What permits us to do this, and to write like an expert about topics that are unfamiliar to us, is knowing how to do the proper research for a blog post.
I shouldn’t have to say this, but putting your faith entirely in Wikipedia as a main source of information is 9 times out of 10 a bad idea. Yes, Wikipedia does have thousands upon thousands of brilliantly researched articles, but it’s not flawless, and inaccurate facts do make their way into articles without the site’s editors realizing. Also, every provable fact on the site comes from links somewhere else on the web, so why quote the middleman?
If you bet on third-party info to write your blog post, select authentic sources. Official associations, government websites, highly cited research papers, and distinguished industry authorities are all excellent examples. No one is right all the time so look at every source with the apprehension of a journalist and question all things until you’re sure your information is reliable.
Check Your Facts
All it takes to lose your credibility is one blatant mistake. We all make mistakes, but it’s vital to avoid blunders. If you’re just beginning, your trustworthiness and authority will take a significant shot if you publish incorrect information, and even if you have a blog with trillions of devoted readers, your regular readers will be all too eager to point out your mistake.
If you do make a mistake, own up to it right away and be translucent about your edits. If you try to put one past your readers, you can guarantee that they’ll catch you on it and make things even worse. Just be honest, be answerable, and fix it – super fast.
Step 2: Headlines
Everyone and their cousin has an opinion about headlines. Some say you should be as precise as possible, to prevent confusing your readers, while others suggest taking a more conceptual approach, but being precise is better.
There are two main paths you can take to writing blog post headlines. You can either choose your final headline prior to writing the rest of your post, and use your headline to build your outline, or you can write your blog post with a temporary title and see what fits when you’ve finished.
Writing a headline for blog posts is an art, and likely needs its own post, but for now, all I’d recommend is exploring what works for your audience. If your readers want very specific steps on how to do things, by all means, go for it. Don’t, however, write something just because everybody else is, especially, if it’s not with your audience in mind.
Step 3: Writing
Now, you’ve completed your research, chosen a headline, or at least a working title, and you’re set to start writing a blog post. Let’s get started.
Like headlines, there are two main ways to write a blog post. You can either write the whole draft in a single sitting or you can work away at it over a period of time. There is no right or wrong way here. It’s just what works best for you.
However, I suggest getting as much written at one time as possible. It makes it easier to stay true to the subject, reduces the likelihood that you’ll forget critical points, and lets you get the entire piece out of the way faster.
Even if you work more efficiently in small bursts, try to increase the amount of writing you finish in those periods. The more you revisit a draft, the more likely you’ll be tempted to add bits here and there, and before long, you’ve gone uncontrollably off topic. Write as much as you can in a single sitting even if you’d rather draft a blog post over three or four writing sessions.
Writing becomes simpler and more instinctive the more you do it. In the beginning, you may find it takes a week, or even longer, to write an article, but with practice, you’ll be firing out awesome posts in hours. Unfortunately, you can’t cut corners when it comes to writing. You just have to put in the time.
Step 4: Images
Writing for the web is totally different than writing for print. Frequently, people just don’t have the time, will, or capability to concentrate on long blog posts without something visually stimulating. Even an exquisitely formatted blog post with only text is probably going to send your reader frantically back to Snapchat within minutes, which is why it’s vital to include images in your posts.
Images Make Your Blog Post Flow Better
One of the crucial reasons to include images in your blog posts is to divide the text. Most people skim over blog posts rather than digest every word, and placing images throughout the text will make your post friendlier and more visually attractive.
Images Make Awesome Visual Gag Lines
Everyone likes a good chuckle, and a well-selected image can help lighten up the spirit of your posts and put some humor into an article. This can be very effective if you’re writing about a dull subject.
Images Make Complicated Topics Easier To Understand
Okay, let’s just face it. Frequently, online marketing and thousands of other niche topics aren’t as easily accessible subjects to newbies. That’s why images are a vital part of your blogging toolbox. If you’re wanting to increase your audience, diagrams, charts, infographics, tables and any other visual resource can help your readers comprehend difficult subjects and make clear the points you’re trying to make.
Step 5: Editing
To be honest, writing a blog post can be difficult. Editing a blog post is even more difficult. Frequently, people falsely assume that editing is just crossing out sentences that don’t look right or correcting grammatical errors. Although sentence structure and grammar are both crucial, editing is looking at the article as a whole and, sometimes, getting rid of words, and the hours you put into writing them, to make it unified.
It’s a given that you should already be checking your spelling and grammar, but here are some tips to tighten up your writing so that it keeps your readers reading.
Stay Away From Repetition
Few things are more annoying to read than the repetition of specific words or phrases. Once you’ve finished the first draft of your blog post, read through it and look for words that can be changed to stop repeating yourself.
Read Your Post Out Loud to Check the Flow
This is a method a lot of writers learn in workshops. If an article reads roughly out loud, it will likely read roughly in your reader’s mind. It might seem a bit strange at first, but make yourself read your post aloud to look for wordy or forced sentences. Do you find yourself battling with the flow of a sentence? Just rewrite it until it rolls trippingly off the tongue.
Get Someone Else to Read Your Article
This is vital for a newbie or occasional bloggers. Asking a friend or associate to go over your writing isn’t admitting weakness or failure, it’s a personal pledge to make your writing as strong as it can be.
If you can, ask someone with experience in editing to edit your work. Be clear that you’re not looking for help with grammar or typos if they do, awesome, but you want their opinion on the flow of the writing and whether the structure makes sense. Do your points come across easily? Is your opinion on a hot topic clear? Does the writing make the reader think or dispute an existing belief? Is the advice you’re giving worth following? These are all questions another set of eyes reading your writing can help answer.
Keep Your Sentences Short and Your Paragraphs Even Shorter
Nothing will annoy or tick off a reader faster than massive walls of text. It’s a familiar mistake for newbie bloggers to make, and one seen way too often in many online articles.
Sentences should be short. They’re simpler to read, making your readers job easier. Shorter sentences also decrease the probability of you going off on a tangent.
Also, paragraphs should be brief. The shorter the paragraph, the more inclined your readers are going to keep reading. Try to keep single ideas separate and in their own short and neat small paragraph.
Recognize That Your Blog Post Will Never Be Ideal
I’m not encouraging publishing messy work, nor am I saying you shouldn’t be fanatical about the details. However, I am saying that even top notch blog posts could always be better, but time is constantly against us. You likely need to publish more than one article a month, so torturing yourself over every single post will rob you of your desire to write and squander your cherished time.
Make every post the best you can make it, learn from your writing experience, then move on.
How Long Should Your Blog Post Be?
One question I do get asked about quite a bit is how long a blog post should be and if there is a minimum or maximum word count required to rank well within Google? I thought I would ask this question of the Wealthy Affiliate Community to not only obtain the answer but demonstrate to you the tremendous support you get from them. At any time, you can ask a question and obtain a response. You can check out the responses here.
Well, that’s all. If you have any questions or comments, I’d love to hear from you. Just leave them below in the comment box.
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