What Are Keywords For Websites?

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what are keywords in websitesOkay, let’s take a little break from rehearsals.  Grab a towel and wipe the sweat from your brow, find a comfy spot to relax and loosen up those ballet shoes.

So, you’ve likely heard the term “keyword” before but haven’t a clue to its meaning or how it fits in with your blog or website’s traffic.  What are keywords for websites?  Now, don’t get your tutu in a tangle.  Let me explain.  This is what you need to understand keywords and how to apply them in your writing and on your blog.

Keyword Defined

The simplest definition of a keyword is a word that allows search engines to understand what your article or your website is about. For instance, if you have a blog or website about how to train to be a dancer, the keywords for your website might be “dance training” or “ballet training.” Now, on your blog, you post an article on the best dance shoes to use when training to be a dancer.  Your article’s keywords might be “dance shoes” or “ballet shoes.” In addition, you can have what’s called long tail keyword phrases like “how to train to be a ballerina.”

What Does A Keyword Do?

A keyword lets the search engines know what your website or what a particular piece of writing on your website or blog is all about. Search engines achieve this by calculating the number of times a specific word is used in your article.  For instance, if you utilized the phrase “ballet training” several times in your article, the search engine is typically going to decide that your post is, in fact, about ballet training. However, it’s a bit more complex than that. You don’t want to overuse a word either or your article may get flagged as spam. The search engines will take it for granted that because your article is loaded with a single keyword, it offers no valuable information and therefore won’t rank it.

Search Engine Optimization

what are keywords in search enginesUtilizing a keyword in a calculated way throughout the post or on your website is called search engine optimization, or SEO. There are specific calculations and algorithms search engines perform to ascertain how to rank your article. By strategically using the keywords you wish your article to be ranked for, the search engines can optimize it to give it a higher ranking. Here are some straightforward examples of SEO techniques that make search engines so happy they’d do a pirouette.   Just use your chosen keyword as follows.

At the start of your title
At the start of your description
At the start of the post, in the first paragraph
Someplace in a subheading in the article
Near the end of the last paragraph
About one time per 100 words throughout the article
In a link

Selecting The Right Keywords

So, now you have a basic knowledge of what keywords are and how to utilize them in an article; however, you don’t want to choose some random word and use it as a keyword. A search engine will rank your article, optimistically, very high for your selected keyword, but if no one searches for that specific word, you won’t get any traffic. You want your article to be ranked high for keywords that have a high search volume or are typed into search engines thousands of times a day by various people. For instance, the keywords “classes for ballet training” may have a lower search volume than “ballet training classes,” so you would want to utilize the latter keywords rather than the former.  An excellent tool for Keyword Research and more is called Jaxxy which comes with a free trial.  You can read my Jaaxy review here.

How To Do Keyword Research

what is seo and how doThere are tons of free keyword research tools available, some superior to others. A popular, free keyword research tool is the Keyword Planner found in Google Adwords. You can easily create a free account and get immediate access to a searchable keyword database which allows you to type in your selected search term and gives you the search statistics for that specific keyword in addition to a list of similar keywords and their search statistics. You can search as many probable keywords in your website or blog’s niche to ascertain the ones you should be writing articles to target.

Keywords can really give you loads of awesome ideas for articles.  For instance, if you’ve got a list of 15 heavily searched keywords in your niche, you’ll want to write an article focusing on each one of these keywords. This permits you to give the information to the people interested in your niche who are searching for that information and will help to boost your blog’s traffic. If you ever get stuck on a topic to write about, just turn to your keyword list and think of a new approach or another headline that you can focus around a specific, heavily searched keyword.

I’d love to hear from you!  Please leave your questions and comments below.


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  1. jeffrey16201

    Very good article explaining keywords for websites. Keywords seem to be the key to a successful website, but how does one really know if their keywords are bringing in the people to their website as effective as possible?

    I have heard of long keyword phrases, maybe you could write an article on this subject in the future?

    • Barb

      Thanks, Jeffrey, for dropping by and leaving a comment. I love to hear from my readers.

      Keywords are an aspect to a successful website; however, it is not the only factor. The quality of your content and the value you give your reader plays a big part as well as how well you engage with your audience.

      The effectiveness of your keywords depends on the research you did on those keywords prior to trying to rank for them which is why keyword research is so important and is why I suggest you use a quality keyword tool such as Jaaxy. You will be able to see, among other things, if there is a lot of competition for that particular keyword. You can try out Jaaxy here on my website. Simply click on “Jaaxy My Top Rated Tool” in the menu and there you will find “Free SEO Keyword Analysis Tool.”

      Yes, long keyword phrases or long-tail keywords are highly effective. Typically, they are 3 or 4 word keyword phrases that are extremely specific to your topic or what you want to sell. When a person keys in an extremely specific phrase in search, they are likely searching for precisely what they want to know or purchase. The benefit of extremely precise long-tail phrases is that they rank more easily and favorably in Google than a singular common or general keyword.

      Thank you for the suggestion! Long-tail keywords are definitely on my list of article topics.

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