What Is Amazon OneLink? ❤

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Out of all the various ways to make money online, affiliate marketing is the most popular.  Essentially, affiliate marketing is when you are paid a commission for promoting various products.

The largest company that uses affiliate marketers is, hands down, Amazon.  In as much as they are the largest online retailer in the entire world!

what is amazon onelinkIt’s strange then that it seems like Amazon is only just beginning to show their affiliates some decent care and consideration.

To start with, Amazon came out with their very own WordPress plugin to assist affiliates with listing products on their websites.

Now, it’s not the finest out there, but it has promise.  If they keep nurturing it and paying attention to marketers’ feedback, it may actually develop into something pretty decent.

A short while ago, Amazon announced OneLink – a new means of increasing affiliate commissions with a very small amount of work.

If you’re a website owner presently using Amazon links, or if you are contemplating starting an Amazon niche website, then you definitely should check out the pros and cons of OneLink.

What Is Amazon OneLink?

Websites are worldwide so in all likelihood you will receive traffic the world over not merely from the country you are located in.

This isn’t a problem for a majority of affiliate programs, but Amazon is rather strict.  For example, should a person like a product they see on your website and are directed to Amazon.com to purchase it, but then leave and go to Amazon.co.uk because they live in the UK, then you don’t receive a commission.

what is amazon onelinkThat sucks!  So, for example, third party software such as EasyAzon, a WordPress plugin, utilizes geo-location technology to divert those from the UK to the Amazon UK site and Canadians to the Amazon Canada site and so on.

In so much as you are registered with the distinct Amazon Associate accounts for each location, you can receive commissions from this expanded audience.

Amazon’s solution for this issue is OneLink.

The concept is that you place a small script on your website and, like magic, it will immediately detect the location of your visitors and alter your links to direct them to the appropriate locale.

The code will work with all Amazon links they provide (both standard and shortened links), but will not work with shortened links made by third party providers such as Bit.ly.

Presently, OneLink is restricted to the US, Canada and UK and has to be set up via a US account.  I predict if OneLink proves to be fairly successful, it will broaden its reach to other parts of the world.

Pros And Cons


Super Easy Set Up – Just a couple of clicks inside your Amazon Associates account, and then it’s just a matter of copying and pasting a code.  The most difficult part is figuring out where you’re going to paste it.

It Simply Works – OneLink works with existent Amazon links so it’s not necessary to alter anything, which is ideal for existent websites with lots of links.


Third Party Link Shortening – Third party link shortening providers do not work with OneLink.  This is justifiable as these links could violate Amazon’s terms anyhow if it is not clear-cut as to where the visitor is being directed.

US Account – You are required to have a US Amazon Associates account in order to use OneLink.  This is not a biggie as the majority of sincere affiliate marketers will already have set up a US account and its really not that difficult to sign up.

Exclusively For Websites – Because you have to add code in order for it to work, you have to be presiding over a website.  So, websites such as YouTube and Facebook cannot use OneLink.

Restricted Locations – Presently, OneLink only works in three of the eleven available countries.  Optimistically, this will only last a short while and Amazon will soon broaden into more countries.

How To Set Up OneLink

1.  Register With Amazon Associates

If you have not already done so, you will need to join Amazon Associates in the US, Canada and the UK.

2.  Register With OneLink

Once you have logged in to your US Amazon Associates Account, head over to Tools then OneLink which leads to the Getting Started page.


what is amazon onelink


In “Step 1.  Link your accounts,” click on “Click here to link.”


what is amazon onelink


On the following page, you will need to provide your Canadian and UK affiliate tag (store ID) so that you can link them to your US Amazon Associates account.  Add your affiliate tag.  Then, click on the “Link Store” button.


what is amazon onelink


Click on the “Validate” link.  Then, sign in to your account if need be and it will have linked.


what is amazon onelink


Carry out these steps for both Canada and UK.

After you’ve validated your account, head on back to the OneLink page.  Once there, click on the link that says “Get the code here” in “Step 2. oneTag – copy the code.”


what is amazon onelink


This code may now be put onto your website in order to enable OneLink.


what is amazon onelink


If you are not too sure as to where to put the code, then you have two options:

  • Check the settings in your theme to find out if there is a section for scripts and, if there is, add it to the theme Footer.
  • Use a plugin like Header and Footer in order to add the script.  Again, be sure to add it to the theme Footer.

3.  Have Fun

That’s all there is to it.  Simple, right?  Now that you have installed the code, all your Amazon links will be instantly altered should a visitor coming from Canada or the UK arrive your website.

Additional Options

On the OneLink page, there are a couple of extra tools you may use if you would like to.

Redirection Preferences

Not all products offered in the US are also offered in Canada and the UK.  Therefore, you may set your links to alter only if an exact match or close match is available.

The default is set to a close match and that is typically okay, but it may cause some confusion should a visitor anticipate being sent to a product and then land on a page of Amazon search results because no exact match could be found.

Also, you may set this up for individual affiliate tags which is pretty handy.

Matching Products Check

This tool can assist you in finding out whether a specific product has a matching equivalent in the other regions.  It is handy, but extremely manual so it’s really only useful for high-priced products or if you’re a perfectionist!

The Final Verdict

At the moment, there’s a whole lot of buzz out there on how Amazon is genuinely concentrating on their affiliates and has plans to come out with additional tools and features to use, and OneLink is a big advancement in making affiliate marketers lives a lot easier.

Unless you’ve got a very specific set up or you are using third party link shortening/cloaking providers, then there is actually no cause not to take advantage of Amazon’s OneLink.  The opportunity to make even more money should appeal to everybody!


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Here’s to your success!



Wealthy Affiliate



  1. Alejandra

    Hi Barb.

    Thanks for sharing this great article about Amazon Onelink, I always wanted to know how exactly Amazon works and how much I could make if I join it as an affiliate.
    Your article explained it all I got all the answers.
    I will keep your article on my favorites as I’m sure I will need to come back here to read again about the step by step.

    • Barb

      Hi, Alejandra!

      I’m glad I could help!

      Amazon is finally focusing on its affiliates and I can’t wait to see what they come up with in the future.  If you’d like to know more about affiliate marketing and how you can start your very own online business for free, check out my #1 recommendation here.


  2. Michelle

    Very informative article Barb. I am going to start using Amazon affiliate marketing system as well. I wanted to ask have you used Amazon affiliate marketing yourself personally? And if you have what has your experience personally been with their program? I also appreciate the information about Amazon one link. I want to ask another question I understand that Amazon cancels the accounts of Affiliates after a month with no sales. Would it be better to just wait until after I get regular traffic to become an Amazon affiliate in order to keep from being kicked out of there Network? Please let me know your thoughts. And thank you in advance.

    • Barb

      Hi, Michelle!

      Yes, I am a member of Amazon Associates and find their program to be absolutely wonderful.  It’s well worth setting up OneLink as you will not lose out on receiving commissions from those who visit your site that are from Canada and the UK.

      Amazon actually gives you six months to make a sale.  If you are getting close to the end of the six month period, Amazon starts sending you emails with suggestions on how to improve sales.  They just want one sale – any sale no matter how small. So, you can just have a friend purchase something.


  3. Brendan

    Thank you for sharing this. I am just starting affiliate marketing and use Amazon the most and never knew about OneLink. I will definitely invest more time into this, but first I have one question:

    If I don’t install OneLink, I do not get commission for purchases from Canada or the UK. But if I do download it, I do get the commission from Canadian and UK purchases. Is this correct?

    • Barb

      Hi, Brendan!

      Yes, if you do not connect your Canada and UK Amazon Associates accounts to your US account using OneLink, you will not receive any commissions from either Canada or the UK.  It’s well worth taking the time to set it up as you will be receiving more commissions and who doesn’t want more money?

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